Delivering community care
Offering accessible, coordinated care for individuals and whānau - including treatment, prevention, health promotion and education across all ages and health needs.
Primary care at Arataki PHO
Hybrid care: Arataki PHO represents modern primary care through innovative hybrid models that seamlessly blend traditional face-to-face consultations with cutting-edge digital health solutions. Telehealth capabilities enable virtual consultations, whilst effectively managing acute care demand and freeing up valuable clinical time for complex cases.
Multidisciplinary teams: Contemporary primary care extends beyond the traditional doctor-patient relationship to embrace much wider multidisciplinary teams. This includes nurse practitioners, physician assistants, pharmacists, social workers, health improvement practitioners and health coaches. This wider care team approach ensures holistic, patient-centred care delivery, where you get the right professional to meet your needs.
What we do
Equitable access to care
We are committed to improving access to primary care for high-needs Māori, Pasifika and Quintile 5 populations by addressing all five dimensions of access - availability, affordability, accessibility, accommodation and acceptability.
Long-term condition management
We support improved cardiovascular and diabetes outcomes through culturally-centred care teams and whānau-inclusive approaches.
Mental health and wellbeing
We are strengthening mental health and wellbeing support, with a focus on rangatahi/youth, Māori and Pasifika, rural and underserved communities.
Disease prevention and early detection
We promote proactive, preventive care supporting early detection and community-led health promotion initiatives.
Comprehensive care coordination
We provide coordinated, person-centred care for people with complex health needs through enhanced care planning, multidisciplinary teamwork and community partnerships.
Preventative care
We deliver essential screening programmes and vaccination services to support early detection, disease prevention and long-term health for all members of our community.
Health promotion
Arataki's health promotion - via Tend Health's channels - empowers communities to improve health literacy, increase uptake in preventive care, reduce inequities and support whānau to make informed, proactive health choices.
Instagram, LinkedIn, Facebook, Tiktok
Tend has been at the forefront of New Zealand's digital healthcare space, not just through its innovative services but also via its engaging social media presence. With the handle @tendnz it has cultivated a community of over 10,000 followers on Instagram, sharing a mix of health tips, health education and behind-the-scenes glimpses of their clinics and team. The same advice is tailored and also shared on Facebook, Tiktok and LinkedIn.
Their content resonates with a broad audience, from busy professionals seeking accessible healthcare options to individuals looking for mental health support and lifestyle advice.
The content strategy is aimed at building a community where individuals feel supported and empowered to take control of their health journey.
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Putting wāhine health in the spotlight
Founded by Tend, Women’s Health Week is Aotearoa's annual celebration of wāhine’s wellbeing, designed to unite wāhine, foster a community where they inspire each other, share knowledge and put their health first.
Throughout the week women's health is put at the fore - free health checks are provided, educational resources and stories are shared, events are held and communities come together - all taking proactive steps to look after our wāhine's mental and physical wellbeing.
Read the WHW 2025 Campaign Summary
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The health hub
Tend's health advice hub is a trusted resource for New Zealanders seeking reliable, doctor-reviewed information on a wide range of medical conditions. Crafted by local clinicians, the content covers everything from mental health issues like anxiety and depression to physical health concerns such as diabetes, hypertension, and respiratory infections.
Each article provides clear explanations of symptoms, causes, treatment options, and practical self-care tips. Whether you're managing a chronic condition or looking to understand a new symptom, Tend’s health advice hub offers accessible, evidence-based guidance to help you make informed decisions about your health.
View the health advice hub
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Out and about
Tend Health actively engages with the community through strategic event sponsorships and partnerships, underscoring its commitment to inclusivity and accessible healthcare.
Notably, Tend Health has been a proud sponsor of the Big Gay Out, New Zealand's largest LGBTQIA+ festival. This event attracts 10,000–15,000 attendees and serves as a vibrant celebration of identity, community and wellbeing. Tend made a strong impact at BGO, engaging attendees with the Tend STI Grand Prix Race - an interactive activity designed to break stigma and promote positive conversations around sexual health.
Additionally, Tend Health has been involved in O-Week events, engaging with students to promote health awareness and accessibility. These initiatives provide students with information about Tend's services, including online and in-clinic GP appointments, mental health support and sexual health resources.
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Dame Valerie Adams and Sam Wallace
Sam Wallace and Dame Valerie Adams are invaluable ambassadors for Tend Health, each bringing unique perspectives that resonate deeply with New Zealanders.
Sam Wallace, a well-known broadcaster and father of three, has been open about his health journey, sharing personal stories about mental health, family planning and prostate checks. His candid approach encourages men, particularly fathers, to prioritise their health and seek support when needed.
Dame Valerie Adams, a celebrated champion, brings a powerful voice to women's health advocacy, inspired by her mother’s passing from cervical cancer. She encourages women to stay proactive with regular screenings and self-care and also shares the reality of juggling motherhood while caring for her family’s health.
Together, Sam and Dame Valerie amplify Tend Health's mission to make healthcare more accessible and relatable, fostering a culture where Kiwis feel empowered to take control of their health.
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Bespoke patient communications
With its own in-house design team, Tend ensures that every piece of in-clinic collateral is bespoke, reflecting the brand’s commitment to a seamless and welcoming patient experience.
From signage to educational brochures, posters and digital displays, each element is carefully designed to be consistent, clear and engaging.
This uniform approach not only reinforces Tend’s modern, approachable identity but also helps patients navigate clinics with ease, making every visit feel professional, supportive, and connected to the wider Tend network.
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